You need a seasoned expert who understands the entire process—from Letter of Intent (LOI) and public announcement to transaction close and post-merger integration. Someone who has successfully navigated private and public transactions totaling over US$25 billion. Someone who knows how to manage investor and analyst relations, employee experience, brand transitions, and customer communications. Lastly, someone who understands the complexities of change management and the risks of getting it wrong.
Most companies lack a dedicated M&A comms team, yet global M&A activity is projected to exceed $4 trillion in 2025.
Mastering M&A Communications:
Why You Need an Expert
Your communications team is already stretched thin, balancing corporate priorities and daily demands. Now, an acquisition lands in your lap.
Whether you’re the acquirer or the acquiree, chances are your team has little to
no experience managing M&A communications. After all, mergers
and acquisitions aren’t everyday occurrences.
M&A communication is a specialized skill developed in the field, through hands-on experience. Few professionals have this expertise. Cindy Yu does.
With over a decade of experience leading communications for high-stakes M&A in the technology and pharmaceutical industries, she brings a rare skill set to any transaction, regardless of industry or deal size—from hundred-million-dollar agreements to multibillion-dollar acquisitions.
She literally wrote the M&A communications playbook for SAP -
Europe’s largest software company. The strategies she developed became the foundation for how successful communications should be executed during periods of uncertainty and transformation.
Beyond her expertise in execution, Cindy has worked closely with the C-suite, advising on high-stakes decisions that shape the future of organizations. She understands how to align messaging with business strategy, ensuring leadership maintains trust and clarity with stakeholders throughout the M&A process.
